F'innews: Summer Edition
August 4th: Client recommendations, Americans financial status & F'inners in the wild! (~3 minute read)
What do F’inn, the Godfather, the Four Seasons Resort Bora Bora, and Beyonce’s Renaissance tour have in common? We’re all critically acclaimed, wildly beloved, and rocking 5 star ratings.
![Recommended by Clients [2025]](https://substackcdn.com/image/fetch/$s_!kK4K!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92ece8df-8b45-4df7-9d8b-af05d54bb006_256x263.avif "Recommended by Clients [2025]")
We’re thrilled to share that we’ve officially been badged on Greenbook, with an average score of 5.0 from our clients. Not to brag, but we’re bragging! Here’s a peek at what folks are saying on our page:
F'inn may be the industry's best-kept secret. Their brilliant and kind team challenges conventional thinking, propelling your business forward. What begins as research transforms into an invaluable strategic partnership. Their exceptional knowledge and genuine warmth create lasting value that far exceeds your initial investment, making them truly remarkable.
Thanks to all who helped us get officially official!
American Finances & Summer Vacations
If you’re worried about the US economy (and your wallet), you’re not alone. In our latest pulse survey, we asked US households whether they’re spending more or less across a variety of areas, and we found that many are feeling the squeeze.
More than half of Americans (54%) say they are spending more on groceries and everyday essentials. Other areas where spending is up include home expenses (36%) and transportation such as gas and public transit (28%).
At the same time, people are cutting back on more discretionary spending. Travel and vacations are seeing the biggest dip, with 44% saying they’re spending less. Clothing (40%) and dining out or takeout (38%) also fall into the “spending less” category.
This sentiment isn’t new, as consumer confidence has been dropping since June, largely driven by concerns around looming tariffs. The top financial goals for the year reflect that uncertainty. Building a savings account (58%), making ends meet (45%), and paying off credit card debt (35%) top the list. The number one financial concern for the year is the rising cost of living, cited by 62% of respondents.
It can all feel a little heavy, but that doesn’t mean people have stopped finding ways to enjoy themselves. Many are staying closer to home this summer, opting for more low-key plans or local getaways. In fact, 76% of respondents told us they’re vacationing within the U.S., with 20% planning a true staycation. We hope you’re able to carve out small joys wherever you can. At F’inn, that’s looked like ice cream runs, a good book, or a backyard hang with friends.
If you’d like to see a breakdown by industry and some implications on how the shift in consumer spending may impact your business, click here.
F’inners in the Wild
Here’s a glimpse of what some of the F’inn team has been up to this summer:
