F'inn

F'innews: Happy Fall, Y’all!

September 30th: The new buying journey, compounding effects of AI hallucination, and F’inn @ Greenbook! (~6 minute read)

Sep 30

The Next Wave of AI Shopping

Part 2 of 2: Agents, the next 37%, and measuring a journey you can't see

Sep 30 • F'inn

August 2026

F'innews: Blind Spots

August 28th: Optimizing for AI search, a feature in TIME, and one question to better understand your respondents (~5 minute read)

Aug 28 • F'inn

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There's Now an AI Model Between You and Your Customer

Part 1 of 2: The new proxy and what it does with your brand

Aug 27 • F'inn

July 2026

F'innews: Common Ground

July 31st: A Gen Z AI POV, Figma Config recap, and bipartisan agreement on cost-of-living (~5 minute read)

Jul 31 • F'inn

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June 2026

F'innews: Beach Read

June 30th: Our new website, Digital twins POV, The coping paradox for women with ADHD (~4 minute read)

Jun 30 • F'inn

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May 2026

F'innews: Researchers in the Wild

May 27th: SF meet up (tomorrow!), Our take on AI moderation, Recap of research week (~4 minute read)

May 27 • F'inn

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April 2026

F'innews: Segmentation that doesn't suck

April 30th: How we compressed a month of analytics into days, whether you'd trust AI to shop for you, and what an MBA team taught us about our own blind…

Apr 30 • F'inn

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March 2026

F'innews: Full Circle

March 19th: Seattle Meetup Coming Soon, From SEO to GEO, Research on Research (~3 minute read)

Mar 19 • F'inn

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February 2026

F'innews: In Good Company

Feb 19th: Stanford recap, AI adoption gender gap & What researchers really think about AI (~4 minute read)

Feb 19 • F'inn

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January 2026

F'innews: Winter Wisdom

January 28th: Join us next week in SF, a complicated relationship with discrete choice, and inside the F’inn AI Lab (aka FAIL) (~5 minute read)

Jan 28 • F'inn

December 2025

F'innews: Holiday cheer incoming

December 19th: F'inn wrapped, moments of joy and our holiday card (~3 minute read)

Dec 19, 2025 • F'inn